IDENTITY ACCESS MANAGEMENT PLATFORM
IDENTITY ACCESS MANAGEMENT PLATFORM
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PROBLEM
PROBLEM
Multiple services within the digital ecosystem used separate credentials and login flows, each with lengthy registration processes that significantly impacted conversion rates.
Approximately 40% of existing users experienced login issues, frequently losing passwords, which directly affected customer retention across the services.
SOLUTION
SOLUTION
A centralized user authentication platform embedded across web and mobile services, providing a unified and streamlined registration and sign-in experience.
PRODUCT TYPE: infrastructure service
TARGET AUDIENCE: internal product teams (direct), individual and business end-users (indirect)
TEAM
TEAM
An in-house development team
Core team size: 11 people
Overall team line-up: designer, back-end developers, front-end developer, QA engineers, DevOps engineers
STACK
STACK
ForgeRock OpenAM platform
Java, HTML, CSS, JavaScript
Developed for web-services & mobile apps
MY CONTRIBUTION
MY CONTRIBUTION
Designed customer journey map (CJM)
Led the development cycle
Evaluated product statistics and searched data for insights
Performed acceptance testing
MY ACHIEVEMENTS
MY ACHIEVEMENTS
Enhanced customer conversion by 30% employing new login user experience
Decreased time spent by the user on registration and sign-in by 70%
Decreased digital products TCO by eliminating a need for a dedicated authentication service
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