ECOSYSTEM ACCOUNT
ECOSYSTEM ACCOUNT
Embedded Files
PROBLEM
PROBLEM
The company’s digital services ecosystem lacked a unified account management portal. Key account functions — such as password management, two-factor authentication, recovery options, and payment settings — were scattered across multiple portals.
As the company’s digital services grew in popularity, fraudulent activities and account theft increased, resulting in a surge of tech support requests.
Additionally, the company had limited insight into its users, making it difficult to personalize experiences or offer targeted upsells. Every digital service required users to re-enter the same information, negatively impacting overall conversion rates and customer satisfaction.
SOLUTION
SOLUTION
A centralized user account portal, akin to Google Account, featuring self-service management, enhanced security controls, and user data collection for personalized experiences.
PRODUCT TYPE: customer-facing web portal and infrastructure service
TARGET AUDIENCE: individual and business end-users, internal product teams
TEAM
TEAM
An in-house development team
Core team size: 12 people
Overall team line-up: project manager, designer, system architect, system analysts, back-end developers, front-end developers, QA engineers, DevOps engineers, technical writer
STACK
STACK
Apache Cassandra DB
Desktop/mobile web portal & components
HTML, CSS, JavaScript, Java, React
APIs & SDK
In-house recommendation engine
MY CONTRIBUTION
MY CONTRIBUTION
Performed market and customer research
Analyzed internal customers’ technical requirements for integration
Defined use cases and requirements
Created product vision and strategy
Designed CJMs and interface mock-ups
Led the development cycle
Verified user experience (UX) & APIs
Analyzed product metrics and statistics for insights
Trained other product teams (internal customers) on integration with a unified account
MY ACHIEVEMENTS
MY ACHIEVEMENTS
Decreased technical support requests by providing a self-service portal for end-users
Enhanced UX in various digital services with automatic data filling
Amplified the amount of gathered user data with behavioral incentives
Enhanced company value offerings
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