ECOSYSTEM NAVIGATION

PROBLEM

Each digital service, whether web or mobile, had its own interface, navigation, and menu structure, resulting in a disjointed user experience. There was no cross-service navigation, and users were often required to re-authenticate when switching between services, which hindered cross-sales opportunities.

Users also struggled to quickly access account settings and notifications. As the ecosystem grew with numerous services, navigating between them became confusing, and there were no channels to promote additional benefits or upsell services, limiting both user engagement and revenue potential.