ECOSYSTEM ACCOUNT
ECOSYSTEM ACCOUNT
Unified secure identity portal
Unified secure identity portal
Embedded Files
THE SOLUTION
THE SOLUTION
A centralized user account portal, akin to Google Account, featuring self-service management, enhanced security controls, and user data collection for personalized experiences.
THE CHALLENGE
THE CHALLENGE
Before this project, the user experience was hindered by critical fragmentation: security functions (passwords, data management) and payment services were scattered across multiple portals. This complexity led to increased fraud, account theft, and an overwhelmed technical support team. Furthermore, the need to manually re-enter information for every new service drastically slowed down conversion rates.
TARGET AUDIENCE
TARGET AUDIENCE
Individual and business end-users, internal product teams
MY STRATEGY AND ACTIONS
MY STRATEGY AND ACTIONS
Product Scoping: defined the portal's vision and prioritized key features, such as account recovery and 2FA security.
UX Optimization: designed an autofill system to eliminate friction points during user onboarding.
Security Strategy: implemented robust authentication protocols to reduce fraud levels.
Data Governance: established behavioral incentives to enrich user data collection in an ethical and transparent manner.
RESULTS AND BUSINESS IMPACT
RESULTS AND BUSINESS IMPACT
Operational Efficiency: massive reduction in technical support requests due to increased user autonomy via self-service tools.
Business Performance: improved conversion rates across all services thanks to the Autofill feature.
Data Insight: significant increase in the volume and quality of collected data, enabling more targeted, value-added offers.
Security: enhanced account protection and a reduction in identity theft incidents.
TEAM & LEADERSHIP
TEAM & LEADERSHIP
Structure: in-house development team
Team size: 12 dedicated experts
Managed expertise:
Management & Architecture: project manager, system architect, system analyst
Design: UX/UI designer
Engineering: back-end developers, front-end developers, technical writer
QA & Ops: QA engineers, DevOps engineers
PRODUCT TYPE
PRODUCT TYPE
Customer-facing web portal and infrastructure service
STACK
STACK
Apache Cassandra DB
Desktop/mobile web portal & components
HTML, CSS, JavaScript, Java, React
APIs & SDK
In-house recommendation engine
Page updated
Google Sites
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