MOBILE ORDERING

Product Leader @ McDonald's

PROBLEM

The company had only offline procedures for customers to place an order in the restaurants. During peak hours, visitors were creating huge queues at checkout and drive-thru windows, impacting restaurant performance and customer satisfaction.

The local market was highly competitive, and there were many services for food online ordering in restaurants with excellent user experience for a long time. However, the demand for similar service was among the company’s customer base.

The company had a mobile app for the local market, but it was designed as a menu visualization with little user engagement. Tools for managing customer demand (like offerings or loyalty program) were limited.

SOLUTION

A service for creating an order via the mobile app and receiving the products in the restaurants using one of the methods selected by the customer.

PRODUCT TYPE: customer-facing mobile application

TARGET AUDIENCE: general consumers, restaurant crew

TEAM

2 outsourced feature teams
Core team size: 15 people
Overall team line-up: project manager, designer, system analysts, back-end developers, mobile developers, QA engineers, DevOps engineers

STACK

Native mobile application
Microservice architecture
Customer data platform
Python, Kotlin, Swift
REST APIs

MY CONTRIBUTION

Performed market and customer research
Analyzed operational procedures
Created product vision and strategy
Defined feature roadmap and led the development cycles
Spearheaded integrations with payment gateway, POS and internal financial systems
Led cross-functional project team
Planned and performed service deployment
Monitored service performance and analyzed data for insights

MY ACHIEVEMENTS

Launched mobile ordering service in the 850+ restaurants
Generated 35% of incremental sales during the pandemic
Increase app MAU by 40% and transaction frequency by 25%
Reduced peak hours load on the restaurant staff by 33%

Back to portfolio

Next product

Page updated

Google Sites

Report abuse