ECOSYSTEM ACCOUNT
ECOSYSTEM ACCOUNT
Embedded Files
PROBLEM
PROBLEM
Digital services ecosystem had no single place for users to manage their account. Account configuration (like password, two-factor authentication, recovery, payment options, etc.) was scattered in various places in multiple portals.
With raising popularity of the company’s digital services fraudulent activities and account theft increased. Users were storming tech support with complaints.
Company possessed little info about users which limited experience tailoring and service upsell. Each digital service requested users to fill ones data anew, which impacted overall conversion.
SOLUTION
SOLUTION
A user account portal (like Google Account) with self-service features, security enforcement settings and data gathering capabilities.
PRODUCT TYPE: customer-facing web portal and infrastructure service
TARGET AUDIENCE: individual and business end-users, internal product teams
TEAM
TEAM
An in-house development team
Core team size: 12 people
Overall team line-up: project manager, designer, system architect, system analysts, back-end developers, front-end developers, QA engineers, DevOps engineers, technical writer
STACK
STACK
Apache Cassandra DB
Desktop/mobile web portal & components
HTML, CSS, JavaScript, Java, React
APIs & SDK
In-house recommendation engine
MY CONTRIBUTION
MY CONTRIBUTION
Performed market and customer research
Analyzed internal customers’ technical requirements for integration
Defined use cases and requirements
Created product vision and strategy
Designed CJMs and interface mock-ups
Led the development cycle
Verified user experience (UX) & APIs
Analyzed product metrics and statistics for insights
Trained other product teams (internal customers) on integration with a unified account
MY ACHIEVEMENTS
MY ACHIEVEMENTS
Decreased technical support requests by providing a self-service portal for end-users
Enhanced UX in various digital services with automatic data filling
Amplified the amount of gathered user data with behavioral incentives
Enhanced company value offerings
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