IDENTITY ACCESS MANAGEMENT PLATFORM
IDENTITY ACCESS MANAGEMENT PLATFORM
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PROBLEM
PROBLEM
Multiple services inside the digital ecosystem had their own credentials and login user experience. Generally, each service had too many steps in the customer journey for registration. That was heavily impacting conversion.
40% of existing users had login issues. Customers were constantly losing their passwords which affected retention of the services.
SOLUTION
SOLUTION
A central user authentication platform that was embedded into the web services and mobile apps to perform a unified user registration/sign-in process.
PRODUCT TYPE: infrastructure service
TARGET AUDIENCE: internal product teams (direct), individual and business end-users (indirect)
TEAM
TEAM
An in-house development team
Core team size: 11 people
Overall team line-up: designer, back-end developers, front-end developer, QA engineers, DevOps engineers
STACK
STACK
ForgeRock OpenAM platform
Java, HTML, CSS, JavaScript
Developed for web-services & mobile apps
MY CONTRIBUTION
MY CONTRIBUTION
Designed customer journey map (CJM)
Led the development cycle
Evaluated product statistics and searched data for insights
Performed acceptance testing
MY ACHIEVEMENTS
MY ACHIEVEMENTS
Enhanced customer conversion by 30% employing new login user experience
Decreased time spent by the user on registration and sign-in by 70%
Decreased digital products TCO by eliminating a need for a dedicated authentication service
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